Pianolab

Art direction / Branding / Packaging / Print / Website

It represents the youngest, most experimental and transgressive spirit of Hinves Pianos. A commission to give utility to a new space within your Madrid store and strengthen your communication. For this, the naming and the Pianolab concept were created, an initiative aimed at reaching a wider audience, who love music and to which there was no access until now. Its strength lies in its ability to generate its own content and stories of interest that can be communicated independently or linked to the main brand. Thanks to this daring and groundbreaking character, we were able to develop some more risky communication materials and play with both design and formats in decoration, website, corporate image, merchandising or promotional materials. To reflect the quality and personalized treatment that Hinves provides to its clients, we produce some of the communication pieces in a completely handmade way in our workshop.

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