Maria and Carlos, illustrator and photographer, decided to move to Mallorca to get away from the city noise and start a new life. Pink Crabs was born from this new beginning. It is a high-quality souvenir trademark, artisanal finishing touches and original designs made with love.
“Pink Crabs” is the affectionate name used by the Mallorquin people to call the tourists that come to the island. They’re welcomed by the sun and they end up with this characteristic skin color. The “pink crabs” come to the beach every season.
We developed the trademark, logotype, graphic design, communication guidelines and we used them on physical and digital media: business cards, packaging, labels. We created the logotype with a modular system and artisanal procedures. This way, step-by-step, it started to take shape. It has just come to life but it’s already special. Walk forward, never backward.